Lite

Standard

Standard Plus

$ per month

$$ per month

$$$ per month

SET-UP FEES

$$

$$

$$

Minimum Duration

3 months

3 months

3 months

Advertising Budget

$ - $$/month

$$ - $$$/month

$$$ - $$$$/month

 Full Optimizations

1/month

2/month

3/month

 Ad Groups

Up to 5

Up to 10

Up to 20

 Ads per Ad Group

Up to 2 Ads per Ad Group (No A/B testing)

Up to 3 Ads per Ad Group (No A/B testing)

Up to 4 Ads per Ad Group

 Keywords

Up To 20

Up To 45

Up To 70

 Negative Keywords

✔

✔

✔

 Conversion Tracking

✔

✔

✔

 Monthly Reporting

✔

✔

✔

 Ad Networks

Google Network

Google Network

Google Network

 Mobile Ads

✖

✔

✔

 Call Extensions

✔

✔

✔

 Sitelink Extensions

✔

✔

✔

 Remarketing

✖

✔

✔

 Display / Image Ads

✖

-

Up to 2 Ads per month

 Competitor Analysis

✖

✔

✔

 Keyword Optimization

✔

✔

✔

 Landing Page Suggestion

✔

✔

✔

 Analytics Setup

Basic

Basic

Advanced

 Advanced Location Targeting

✖

✔

✔